AI-Powered Game Publishing: How Automation and Machine Learning Are Reshaping Developer Workflows

The future of mobile game publishing is being transformed by AI-driven automation, real-time analytics, and machine learning-enhanced decision-making. As a leading technical product manager, Muhammad Waqas Khan has spearheaded the development of Hitseeker, Kwalee’s AI-powered game publishing platform.

This session will provide insights into how AI and automation optimize game testing, iteration cycles, and publishing workflows, significantly reducing developer costs while improving decision accuracy. Waqas will share real-world case studies demonstrating how AI-driven market analysis helps game developers increase publishing success rates, reduce inefficiencies, and scale effectively.

Using insights from Hitseeker, an AI-powered mobile publishing platform, this talk will explore:
- How AI-driven analytics predict game success and guide launch strategies
- The role of automation in reducing game testing costs and accelerating iterations
- Building AI-powered feedback loops to enhance game performance
- Leveraging MLOps for scalable and efficient publishing workflows