This session will be tackling the widespread issue of data silos in businesses. He explains that data silos arise when different departments work with inconsistent data sets, leading to a lack of unified understanding across an organization. Tejas highlights Hightouch's approach, which involves centralizing the data warehouse to serve as the heart of both business analytics and operations. This strategy promotes consistency in data usage across various departments like marketing, sales, and finance. Hightouch has evolved from focusing on reverse ETL to developing a comprehensive customer data platform, addressing key challenges such as identity resolution and event collection. He emphasizes the importance of incremental, composable solutions to effectively combat data silos, offering flexibility to meet specific business needs.