Benjamin Rogojan, known as the Seattle Data Guy, will share his experience in data infrastructure, emphasizing the 'Less is More' approach. I've worked across various industries, creating data solutions that align with business objectives. This talk will focus on understanding real business needs, avoiding overcomplicated solutions, and advocating for simple, maintainable systems that deliver clear ROI. He will highlight the importance of building practical, adaptable solutions, rather than complex ones driven by trends or personal ambitions, to ensure they're beneficial for both the data team and the business.